W10 was founded by Gregor Hoheisel in 2016.

From its base in Karekare, at the West Coast of Auckland, W10 is currently working on a range of projects in New Zealand, China and Indonesia.  The work spans across the disciplines of Product Design, Interiors, Architecture and Urban Planning. 

Gregor Hoheisel has over 20 years of experience as Designer and Architect living and working in Berlin, Los Angeles and Beijing before moving to New Zealand in 2014. 

From 1999 to 2014 Gregor Hoheisel was one of the founding Partners of the international operating company GRAFT (www.graftlab.com), and acted from 2004 until 2014 as CEO of GRAFT's office in Beijing. 

Gregor Hoheisel is Registered Architect in New Zealand, reg. nb. 5147.